Starting a Small Business: Dreaming

There are many phases to starting your own small business. Lots of steps to go through to get from that initial idea to a fully functioning business. My husband and I are just beginning this journey, and as we do so, I want to walk you through the steps we are taking based on the advice and insight we’ve received from successful entrepreneurs and my years of business marketing experience.

Phase one is at once simple. Almost like taking a breath it can come unexpectedly and give you everything you need to dive into the depths of a new adventure. It is simultaneously complex. Just like breathing, if you stop to think about it too much, you may just freeze up and forget how to get started.

Jon Acuff talks about a rule he and his wife have. He is allowed to talk through his dreams and she just listens. No questions of how or the cost from her planning brain, and no spontaneous purchases from him during this “Wow” time. When I first heard this concept, I knew it was perfect. For every dreamer out there, they probably have a close relationship with a planner. Spouse, friend, business partner, whoever that person is for you, this safe atmosphere to dream is a must.

As you start dreaming about your small business idea, find someone you can safely dream with, maybe several people even. Jot down your ideas or have your phone take a voice memo. Just keep thinking of things you enjoy, things you are passionate about, things you think will make a difference or that need changed.

Truth be told, you may not even realize you have a small business idea during the dreaming phase. You may just be dissatisfied with your job or you may have a frustration that you see a solution to that no one has thought of. While the first phase of starting a small business is dreaming, often this phase will be over before you realize you do want to start a small business.

But even if you have already begun your business or if you a veteran business owner, you should always be dreaming. It is in the creativity of imagination that we continue to grow and find new avenues for enjoyment and even profit.

The dreaming phase may be the beginning, but it should also flow throughout the life of your small business. In our family, my husband is the dreamer. He has tossed out a lot of ideas brainstorming about his goals. He has finally settled on one that is a great starting point, meets a real need, and has a low starting overhead. This dream is one that we can both latch onto, and in the coming months, I will share our journey in launching our very own small business.

Lead Generation Ideas Businesses Might Want To Consider

It is indeed tough to fill the top of your sales funnels with leads. This becomes harder if you are just relying on traditional methods. Experts emphasized though that there are tried-and-tested techniques for reaching your leads quota with methods that can add value to your prospect’s day.

Modern Lead Generation Methods

Gather success secrets from experts and share them – If you want to provide unique value in your content, consider reaching out a though leader within your industry. Try uncovering his or her secrets as this proves that you are committed to providing the best advice to your potential customers.

Create Help videos – These kind of videos can actually help in solving real problems for possible customers in a format which is both entertaining and more understandable. There are actually experts who shared a series of videos on how business owners like you can start shooting your own videos. In fact, they have compiled these videos in a very useful learning center.

Offer the best practices for a challenging technique – If you are exploring a new marketing strategy, you would certainly want to know what others are doing so they can be successful with such same method. If you compile those best practices in a list, you will be able to help marketers searching for tips on how to get started in a certain arena.

Show what is working for your business – Potential leads will certainly be interested in a transparent post pulling back the curtain on something that you have seen success with. So start writing such kind of content. Companies undertaking such stage of growth will definitely gain lots of inspiration from posts like this. They may also avoid making similar mistakes.

Provide a worksheet simplifying a complicated process – There are certain business tasks that can be simplified using a worksheet. A software company may utilize a worksheet to create a marketing strategy. You can definitely create an optimistic relationship with your prospects by just providing a simple worksheet that they can fill out, and trading it for an opt-in.

Have a list of significant tools – It is very easy for you to brag about the different tools you are offering. However, taking the initiative and exploring other useful tools your prospects can use will prove that you are prioritizing their success over promoting your products and services. This, in turn, can attract the kind of audience searching for solutions like yours. And this will certainly drive leads.

Indeed, there are plenty of ways on how you can generate leads. More lead generation ideas here.

Business Ideas and How to Manufacture Them

You can not underestimate the importance of a solid business idea when you are starting out in the world of enterprise. The core business concept is the building blocks upon which all else stands, and as such must be solid and carefully constructed. Sometimes incredible ideas just arrive, seemingly by accident; what many people don’t realize is that effective ideas can actually be manufactured by anybody who knows how.

One way to find an excellent business idea is simply to adapt one that is already out there. There are countless products out there that are selling relatively well and yet can still be improved upon in a number ways. Taking this approach to the idea creation process has an inherent advantage in the fact that you already know there is a demand for this sort of product… it takes a large proportion of the guess work out of starting your business.

By overcoming the weaknesses of an existing product (for example, by making it faster or smaller) you are not only coming up with a viable idea for your enterprise, but you are also guaranteeing it a competitive advantage. This is how people create business ideas that are not only coherent but also incredibly profitable.

A different, but equally effective approach to developing your ideas, is to start by researching problems faced by the everyday consumer. If you take a problem-oriented approach to crafting your business idea, you not only increase your scope of creativity but you also improve the chances that your idea will actually be saleable. This is because when customer buy a product or service from you, what they are really buying is the perceived benefit of having that product or service. For example, when someone buys a haircut they are buying the feeling of being attractive; when someone buys an office computer, they are buying increased productivity.

If you begin the process by brainstorming problems, an interesting thing occurs – by solving any of these problems you will be providing a massive benefit. The problem with land telephones is that have to remain stationary… when this problem was solved with the invention of the cellular phone, a benefit was created simultaneously. Everyone knew that the cell phone would sell because the benefit of NOT having to remain stationary was so apparent. If you start with by finding a problem you think you can solve, your business idea could emulate the success of the cellular phone.

Another approach to generating business ideas is to start by listing your areas of interest. You hobbies are a great source of inspiration – if you take the problem-first approach discussed earlier, then you can identify situations that would make your area of interest more fun or easier. For example, if you are a keen swimmer, you may find chlorine in your eyes to be annoying… an excellent idea to pursue would be the development of contact lens that protect the eyes from chlorine.

If you develop ideas that are closely linked to your personal interests, you are automatically meeting two of the requirements of a successful business concept. For starters, it is something that you are probably quite knowledgeable about. This means that you can make intuitive decisions with far less chance of being mistaken. Secondly, it will probably be something that you are passionate about. The passion of the entrepreneur is the number one factor that separates successful enterprises from failures.

The inspiration behind your business is the foundations upon which it is built and the fuel that will propel it to the forefront of your industry. Put on your creativity hat and generate some wealth-building business ideas today!

Innovation on a Small Business Man’s Budget

One of the biggest advantages of small business is that they can move at lightning speed, but only if they realize that. Many small businesses throw away this advantage and hesitate due to the risks that they perceive. Some of these risks maybe real, but often they are merely fear (F-E-A-R = False Expectations Appearing Real).

What small businesses may not comprehend is that they can quickly recover from a mistake and move on, taking what they have learned with them, thus, doubling their chances for success next time they try something similar.

It is this type of tinkering with their business models, products, services and marketing that often allows them to “get lucky.” (Luck = when opportunity meets preparedness). A small business that tries new things and is constantly innovating will find themselves able to adapt quickly when a customer requests something out of the ordinary.

This is because each time they try new things they learn their limits, abilities and of new possibilities as well. Small businesses have a huge advantage, because they are agile and without bureaucracy, thus, they can easily outpace their corporate competitors in their niches.

In fact, it is usually the small businesses that do most of the innovation and the corporations that buy these ideas, small businesses or copy what they are doing. Why do they steal and copy ideas? Well, because they work.

A smart corporation will try to be innovative and to their credit they do come up with some cool innovations in the market place, but certainly not the majority of the ideas or concepts, especially the ones that really change the industry. So, please consider this.